How to revive the general merchandise under the revolution of new retail, hiDeer considers it is necessary to achieve the fusion and open integration, construct the scene, know users and design products with the internet thinking.
Emphasize the product appearance
The general merchandise needs more scene designs than shopping center. In the age that the appearance is equal to the justice, more popular design of general merchandise makes the consumers generate the visual fatigue, and the most troublesome problem for general merchandise is to let the customers enter store.
Compared with the shopping center, the general merchandise has a simple dynamic line, without many courtyards, therefore, the scene design becomes the important mean of improving the appearance of general merchandise. In the meantime, as the channel diversity of consumers, the experience, fun, appearance and sharing in shopping dominate the retail.
With the Nordic Style as the design blueprint, matching strong designer team, and starting from the preference of consumers, hiDeer explains the simple and layered design feeling through the neat line and simple color lump, thus building the "high appearance" of products. In hiDeer, you would have unique experience feeling in every shopping, the high appearance of products would promote users to share them, which could meet the users' internal need at a deeper level.
In the future, the general merchandise would introduce more cross-boundary elements to commerce, but, hiDeer finds that the satisfaction of internal need in high appearance + deep shopping of products would for the core competitiveness of brand.
Know users enough
Each product possesses its specific crowd (in addition to the rigid demand in cloth, foods, living and traveling), while each commercial body shall know own users at first for the user subdivision. But the traditional general merchandise has the displayed shopping structure and contains many categories, so it seems that general merchandise could cover all crowds from the children to the old. It seems that general merchandise covers all scopes, but knows nothing about the users.
In the diversified consumption age, the consumers' needs also have diversified change. Know who the consumers are? Where are they from? How long do they stay here? What is consumed? What is consumed out of stores? It seems that hiDeer could be accurate to the users' demand only by subdividing to know the consumers systematically.
Hence, hiDeer divides the specific functional planning for each display store, and the design concept of each product deeply excavates the practical function and users' love. Lots of user level surveys are conducted, and the specific demand of users at each level and the design concept demand of products are analyzed on the basis of big data. Just because of survey of lots of preliminary users, hiDeer knows own users and their needs more. HiDeer provides the exclusive goods for a kind of people in a more targeted manner, instead of providing commodity for all people.
Deeply dip the core category
The e-commerce's core competitiveness is the category management. It is easier to form the offline consumption driving by starting from the core category.
HiDeer doesn't have the expansion thought of all categories like the traditional general merchandise, it pays more attention to the competitiveness and associated purchase rate of core products. HiDeer independently builds overall shopping demand scene for the core products.
Difference consumption scenes are designed for different consumers, thus meeting the diversified demand of consumers. The restructuring of category fully transmits the concept of HIDERR returning to the life essence, and builds a kind of identifiable life attitude for guidance. Let customers know the hiDeer's life concept by entering hiDeer, thus completing one pleasant shopping.
On- and off-line linkage
Online shopping is necessary in the age development. Each online shopping not only leads the purchase method from the offline to the online, is also regarded as a kind of extension and deepening of consumers' shopping experience.
hiDeer considers that the general merchandise wouldn't be troubled by the area effectiveness all the time only by connecting the offline and online consumption, and general merchandize shall be the starting point of offline flow of consumer instead of the end point of consumption. Besides, the chain store network of general m merchandise wouldn't be troubled by the area effectiveness all the time only by connecting the offline and online consumption, and general merchandize shall be the starting point of offline flow of consumer instead of the end point of consumption. Besides, the chain store network of general merchandise could bring true and direct product experience for consumers of online channel conveniently.
The age is always changing, and it is necessary to follow the change. You wouldn't be shattered by the inconstant dark current only by venturing to constantly overturn yourself. When we have clearly seen that the online and offline fusion is the trend of the times, we could take more preemptive opportunity in the future competition if the fusion could be achieved as soon as possible. The general merchandise could own the fresh new life by breaking the hard shell with internal drive.